Mercator Launch organized two tracks under their
IMPROVE program to help people bring their innovative idea into reality.
Discovery Track
The Discovery Track is a 6-step program that supports future entrepreneurs, like you, in the important first stages of starting your own business. The program is based on the
Lean Startup method and guides you through the
most vital steps of discovering your customer segment, value proposition, business model and first prototype. You will get all the necessary
strategies, tools and support to make sure that you achieve your problem/solution fit. Do you have that million-dollar idea?
Things that you will learn in the Discovery Track:
1. Entrepreneur and vision
2. Start with Why
3. Understand the problem
4. Create a Business Model
5. Start Customer Validation
6. Design your First Product
Venture Track
The Venture Track is a 6-step program that supports future entrepreneurs like you in really starting your own business. The program is based on the
Lean Startup method and guides you through the
most vital steps of creating competitive advantage, get your first customer and set up your financials & funding strategy You will get all the necessary
strategies, tools and support to make sure that you achieve your product/market fit.
Things that you will learn in the Venture Track:
7. Create a competitive advantage
8. Get your first customer
9. Design your MVP
10. Crunch the number
11. get funded and grow!
12. Learn to pitch perfectly
Check out this table for other interesting programs offered by Mercator Launch.