The power of a solid business case and an activated network

Event date:


Do you want a better understanding how entering a public-private partnership can work for your business? Would you benefit from deepening and refining your business case? Do you need to gain a clearer view of the best available SME targeted grants and financing programs? On Thursday 9 June Catalyze will give a detailed workshop aimed towards guiding startups/SMEs towards the most applicable financing opportunities, establishing a clear, complete business case, and providing expertise on entering public-private partnerships.


In this workshop we will cover:

The SME Funding landscape- focusing on SME targeted grants & financing programs

(SME) companies in public-private-partnerships- the dos and don’ts

Deepening your business case, focusing on:

  • How to phrase your value proposition and/or unique selling points
  • Targeted customers & market segmentation – who are they and how do I segment (if at all needed)?
  • Financing need – which type of finance suits your development phase?


Patricia Celie: Principal Consultant Catalyze. Patricia has over 10 years of experience as consultant in innovation, aiming to bring good ideas into reality. She has a strong interest and track record in (innovation) business cases and strategy. Patricia has already enabled several companies to win multi-million SME targeted grants, which has allowed them to bring their products to market launch, out-license or late-phase clinical trials.

Rosalie Witjas: Managing Consultant Catalyze. Rosalie is a senior consultant with over 8 years management consulting experience in the corporate environment of PwC and with her own company. Currently, she is heading the PPP team at Catalyze. She has a strong track record in the establishment of large collaborative networks and securing required funding. She envisions optimal process management and communication as keys to successful stakeholder management.

More info and free registration.

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